Creative Conversations from The Norman Agency

What Listeners Hate Most About Radio Ads

The Norman Agency — Mon, 28 Apr 2008 16:18:31 -0400

We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)

How to Create Great Radio Commercials -- in Brief, Pt.2

The Norman Agency — Sat, 01 Oct 2005 16:18:45 -0400

We discuss Steps 6 to 10 of the development of a Creative Brief that will result in effective, business-building radio commercials.

How to Create Great Radio Commercials -- in Brief, Pt.1

The Norman Agency — Thu, 01 Sep 2005 16:43:31 -0400

Effective, business-building radio commercials start with a great Creative Brief. In this conversation, we discuss Steps 1 to 5 (of 10) in the development of a great Brief.

Your Radio Campaign - Give It Time

The Norman Agency — Mon, 01 Aug 2005 16:42:58 -0400

Why, in addition to having great radio commercials, you also need great airtime schedules. And some ideas about how to get them.

Accuracy Matters

The Norman Agency — Fri, 01 Jul 2005 16:44:15 -0400

How flawed premises, faulty facts, and fake performances can ruin the effectiveness of your radio commercials.

Are Your Ads Selling Your Competitors?

The Norman Agency — Wed, 01 Jun 2005 13:15:48 -0400

How to make sure your ads aren't helping your competition succeed.

Taking Care with Radio Commercials

The Norman Agency — Sun, 01 May 2005 14:45:15 -0400

Why radio commercials should be created with the same care as other marketing communications, like print ads.

The Long and Short of Radio Ads

The Norman Agency — Fri, 01 Apr 2005 16:45:46 -0400

When to use which length of radio commercial.

Sounds Amazing

The Norman Agency — Tue, 01 Mar 2005 11:23:14 -0400

The value of working with a great sound designer/recording engineer.

What's the Big Idea(s)?

The Norman Agency — Tue, 01 Feb 2005 17:30:57 -0400

Big ideas shouldn't just be the creative ones.

Concepts to Shun

The Norman Agency — Fri, 21 Jan 2005 15:17:24 -0400

How to kill a campaign's effectiveness with cliched and cookie-cutter ideas.

Casting Coaches

The Norman Agency — Tue, 18 Jan 2005 18:12:02 -0400

How do you go about finding the perfect voices for your radio commercials? We talk about some of the methods.