The work we do is based on a nine-step process that enables you to rely on us for all aspects of the creation and distribution of your audio communications. It's a simple, but proven process. For example, when we work on a radio project:
1 Discussion about your marketing communication goals
We need to understand what you'd like to accomplish with this project. After all, it's not about our company; it's about yours.
2 Estimate Preparation
And it's an accurate estimate! No surprise costs.
3 Critical Path Determination
To make sure that we meet all deadlines.
4 Determining the Core Messages
We work with you to develop a creative brief for this project. It's vital to know what needs to be communicated, to whom and why that's important both to your business and your target audience – BEFORE we get to the...
5 Scriptwriting
We provide a number of concepts and approaches in script form – and supported by the creative brief – for you to make final selections.
6 Casting
Various, highly skilled voice performers record auditions for you. These auditions are based on what we've written for this project, so you'll get a clear idea what your finished commercials will actually sound like.
7 Recording & Mixing – Final Production
The final scripts come to life.
8 Trafficking
Instructions to the stations, so they know exactly what to run and exactly when.
9 Distribution
No point creating great ads if they don't get to the stations.
The process for developing podcasts is very similar. Any variations will depend on your needs.
